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NEWS + ANALYSIS ‘Spirit of Life’ event celebrates charity The Quikrete Cos. join a long list of industry luminaries honored by City of Hope The City of Hope 2017 Spirit of Life Reception is set for Orlando, on the eve of the International Builders’ Show. This year’s honoree is also set – in concrete, so to speak – as the Quikrete Companies, represented by the Winchester family, have been named the 2017 Spirit of Life honoree. The role of honoree is part fundraising champion and part ambassador for the unique hospital and research center based just outside of Los Angeles. The 2017 Spirit of Life Reception & Golf event will take place Jan. 9 at the Rosen Shingle Creek Resort in Orlando, Florida. An announcement from the City of Hope described the Winchester family, owners of the Quikrete Cos., as long- time supporters of the charity. “Their dedication and support to City of Hope began over 34 years ago at the beginning of our industry efforts to raise funds for the groundbreaking research and patient care for cancer, diabetes and other life threatening diseases,” the announcement reads. “It is our hope that you will consider supporting our cause again this year and joining us to celebrate this year’s honoree The Quikrete Companies.” Quikrete and the Winchester Family follow in a long line of industry leaders honored with the Spirit of Life award. They include Robert Strickland and Leonard Herring of Lowe’s (1983); Bernie Marcus of The Home Depot (1986, and 2001); Paul Hylbert of ProBuild Holdings (2005); Maggie Magerko of 84 Lumber (2006); and Bob Tellier of Orchard Supply Hardware (2016). Reporter’s Notebook Loren W. Jochim of Rio Linda True Value Hardware in Rio Linda, Calif.: “I think a lot of consumers are finding out that prices in indepen- dent hardware stores are as good if not better than the big box stores. And I think we just do a better job than the box stores. We have people that know the products and what they’re sup- posed to do and what it’s for.” see more online at Readers Respond Which would be your top message to all Election Day winners? When asked readers for the No. 1 message they would like to deliver to Election Day winners, the top choice was “Reduce the national debt” with 28% of the vote, followed by “Remove anti-business regulations” (24%). More than 100 readers responded in the survey. 12 NOVEMBER/DECEMBER 2016 HARDWARE + BUILDING SUPPLY DEALER