cover story What’s big in big-ticket items? By Steph Koyfman There’s a big wide world encompass- ing the spectrum between impulse buys and big-ticket products, but it’s fair to say that the SKUs with the highest price points get the credit whenever big-box retailers like Home Depot pull through with impressive quarterly numbers. Having said that, even the smaller independents are getting some help from their co-ops: Orgill, for example, is rolling out on-demand custom POP signage for big-ticket categories like grills, where smaller dealers can com- pete with the big boxes. Though dealers are generally more keen to lean into their most obvious strengths — often by prioritizing cus- tomer service over anything else — ticket size is worth considering. Here to tempt you with the promise of substantial sales figures is our annual roundup of big-ticket products, ranging from the luxury price tiers to the sen- sible investments. (Prices listed are approximate.) Benjamin Moore Century Paint At $125/gallon, Benjamin Moore’s newest paint collection is not for the budget custom- er. However, the small-batch artisan, vivid pigmentation and distinguished Soft Touch Matte Finish make this an appealing option for a high-end paint offering. (experiencecentury.com) 22 APRIL 2017 HARDWARE + BUILDING SUPPLY DEALER HBSDealer.com